There is no denying how impactful the field of digital marketing has been in the business industry. Unlike old-fashioned traditional marketing methods which take up time and money, digital marketing disregarded them and creates new ways to take advantage of an online platform. This means that businesses no longer have to pay thousands of dollars for a single billboard, newspaper, or television ad spots which are on there way out anyway. While those traditional marketing methods still work, they are not nearly as strong as digital marketing methods. These new methods allow for any business of any size to take out an ad with a budget as small as $10 a day.
As we can see, these strategies have completely flipped the way business works. Instead of businesses trying to attract clients, clients now search for businesses. It is now up to the businesses to show up when a client needs them. That’s pretty much the game of digital marketing from the business’s perspective. The reason it’s important to see how far digital marketing has come is that we get to see how rapidly it’s improving today. Nowadays, the field has branched out in many directions but, in a good way. With that said, let’s take a look at one of the many branches that digital marketing has taken in discussing 5 main differences between organic and paid SEO.
#5: The Obvious: One Is Paid And One Is Not
Well, perhaps it’s best we get the obvious difference out of the way first. That said, the main difference you will find when comparing the paid and organic search strategies is that one is paid. In other words, the paid search method takes into account a daily budget in which ads are distributed. While this has proven to be a great way to market, organic search has become somewhat more popular because of the fact that it doesn’t require any initial costs. As far as which is a better strategy to start off with, it’s all a matter of personal preference and business situation.
#4: Paid Search Is A Little More Targeted
When it comes to the paid search strategy, one difference you will find when you compare it to organic search is that it is more targeted. All this means is that there is an agenda as to what, when, and where the ads are distributed. As for as organic search is concerned, it tends to be a little more free in that aspect. While it is still targeted effectively, it doesn’t use some of the more accurate targeting methods that paid search uses such as ad scheduling and location targeting.
#3: Organic Search Is More Keyword Focused
Another difference between the two strategies is that organic search is far more keyword focused. Even though paid search does go in depth with the keyword by having dedicated keyword lists and ad groups, organic search allows you to rank specifically for what are known as long-tail keywords. Long-tail keywords are basically 3+ word phrases with high buyer intent. Typically you will find these by conducting keyword research for your niche.
With the way organic search uses these keywords, you tend to know exactly when a searcher wants to buy something or what they are looking for. This goes for both national organic SEO and local SEO.
#2: Organic Search Is More Content and Link Heavy
Sticking with the organic search method, another difference we will find that it is way more content and backlink heavy. As opposed to paid search which uses ads to rank for a keyword, the organic search method does the same thing through either an informational article or video supported by powerful and authority backlinks. These backlinks are usually from outreached guest posts and niche edits, editorial links, citations or even infographic links – you can buy these from reputable link building services like SEOlutions or Fatjoe. In fact, the more diverse and informational the content is, the better the organic search rankings usually are if that content is pushed correctly by powerful backlinks.
#1: Paid Search Has An Immediate Effect
Last but not least, a more noticeable difference we will find between the two strategies is that paid search will have a more immediate effect. Literally, as soon as a budget is put in place, any account holder can pump out ads whenever they want using paid search. On the other hand, it takes some time for organic search strategies to take effect.